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Press Release
Sony Introduces New Line of Ultra-High Speed SD Memory Cards
Hong Kong, February 20, 2012 – Photographers of all levels now have the perfect companion
for their DSLRs with the launch of the Sony UHS-I Class 10 SD memory cards. The new series
of SD memory cards from Sony boasts an Ultra-High Speed (UHS-I) interface that allows for a
faster read speed of up to 94MB/s
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and write speed of 45MB/s
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to meet users’ requirements
when continuously shooting or recording HD videos
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.
The flagship memory cards offer a high level of reliability and compatibility. The cards, which
can be used with Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity
(SDXC) Memory Card compatible products, are also durable, water-proof and have a wide range
of operating temperatures.
These new memory cards will also feature a unique Sony File Rescue Software, which is the first
in the world to support 3D movies and photos, as well as Advanced Video Coding High
Definition (AVCHD) 50p video files. The software allows users to recover precious photos and
movies that were accidentally deleted.
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Based upon Sony testing using SD Association certified testing tool. Transfer speeds vary and are dependent on
host device.
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Except for the 8GB model, which has a write speed of 22MB/s
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Memory cards maintain a Class 10 (minimum non-fragmented sequential write speed of 10MB/s) capability when
used with devices not compatible with UHS-I interface