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racticality. Compatibility. Simplicity. And
excellence in HD imagery. With the Cinema EOS
system, Canon helps working professionals
make HD the superb creative medium of the present.
Make it new. Give it impact. And make it work
within your budget. No matter what you’re shooting
– Hollywood movies, indie documentaries, episodic
TV series, commercials, music videos – the
Cinema EOS system will raise your game without
compromising your productivity.
We spent years studying the film and TV
industry and its changing needs before bringing
this system to market. We learned that HD imaging
was still evolving – and that a new image sensor,
advanced digital processing codec and 4K lenses
specially created for moviemaking could elevate
HD to a new plateau of performance in the 21st
century. Those were the parameters we gave our
optical, electronic and mechanical engineers.
We challenged them to design a new HD system
that could provide immediate benefits to working
cinematographers. Equipment that would fit
production budgets already stressed by rising
competitive pressure and uncertain economic
conditions. A system to grow with changing needs,
adding new lenses, camera bodies and enhanced
shooting and editing features, as technology
advances. Canon doesn’t claim to have all the
answers at this point. But with the help of industry
experts and cinema professionals like you, we’ll
keep learning, evolving and innovating.
HD as it was meant to be