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DIGIC: the power behind your shots.
* Noise and speed levels automatically reduce when shooting in movie mode.
Colour Reproduction based on
memory colours
Green
Lemon
Apple
Skin
Blue Sky
MAKE MORE OF THE MEGAPIXELS
A common perception in digital photography is that more Megapixels equals more
quality. There is, however, more to it than that. Although Megapixels play their part, they
represent only one third of the picture-taking equation. The picture is captured through
the lens, digitised by the sensor, and then image-processed to make the final digital file.
So lens, sensor and processor are all equally critical to the accurate rendering of images.
DIGIC PROCESSOR
Canon’s patented DIGIC (DIGital Imaging Core) processors link all primary camera functions
for maximum processing efficiency. Super-fast processing speeds result in outstanding responsiveness, fast
and accurate auto focus (AF), and extended, continuous shooting ability. Because they’re purpose-built for
Canon digital cameras, DIGIC processors achieve brilliant image detail, clarity and colour reproduction.
They deliver longer, higher quality movies, while their efficiency extends battery life, giving you more shots
from a single charge.
High-performance lenses
Canon Original Image
Pin-sharp
clarity on the
smallest detail
Corrected light rays
IS lens group shifts upward
Camera shake
To
subject
IS lens group
Image
1. Lens when still 2. Camera shaken
3. Camera shaking corrected
How the Optical Image Stabilizer works.
Without IS With IS
CAPTURE THE MEMORY
Canon Digital Still Cameras take photos that match the scene as you remember it. Simply being accurate
is not enough. Pictures need to capture everything from ambience to stark reality. Rendering an image is
a combination of exposure, colour balance and subject recognition.
Canon Digital Still Cameras render images that match the feelings you experienced when you pressed the
shutter. Exposure is accurate whatever the lighting conditions, even with off-center subjects and low-light.
White balance is detailed and individual. Colours appear as you remember them – blue skies stay blue,
green leaves are green and skin tones remain beautifully natural.
The PowerShot S80 features a 3.6x wide-angle optical zoom lens that
consists of 8 elements in 7 groups (2 aspherical elements including
1 UA element).
Get more of those WOW! photos with
Canon Visionary Technology.
INTELLIGENT SCENE ANALYSIS BASED ON PHOTOSPACE
Even before you take a picture with a Canon Digital Still Camera, the captured image and shooting information are analysed and
cross-referenced against PhotoSpace – a vast library of photographic information about the way people take pictures, built into the
camera itself. The camera analyses a scene and, using PhotoSpace data, optimally controls the auto-focus, auto-exposure and auto white balance.
Every Canon Digital Still Camera features a high-performance lens.
Using advanced glass moulding materials and techniques, the lenses
are ultra-compact and deliver pin-sharp clarity. Images faithfully record
the smallest details even in the most intricate pictures.
Why Canon lenses make a difference.
STEADY SHOOTING
Camera shake whilst hand holding a camera can cause blurred
photos. Canon’s Optical Image Stabilizer found on the PowerShot S2 IS,
uses special vibration sensors which detect the slightest camera
movements before moving the lens up, down, left or right to
significantly reduce shake and ensure crisp, clear, shake-free images.
FAST AND QUIET ZOOMING
An Ultrasonic Motor on the PowerShot Pro1 and
PowerShot S2 IS ensures super-fast, near-silent zooming for stills or
movie clips*. This highly efficient motor powers the zoom lens in
and out smoothly, quietly and swiftly, so photographers can compose
pictures at the spur of a moment. Its hushed zoom action is also
great for movies, since it won’t be heard on the sound track.
THE LENS EXPERTS
Canon has always aimed to develop lenses that can perfectly capture
life’s most precious moments. Since the 1940s, we have made countless
technical breakthroughs in the field, including the world’s first fluorite
lens elements and zooms with image stabilization. Our obsession for
innovation has seen us register more zoom lens design patents in Japan
than any other company.
A key Canon strength is that unlike other manufacturers who may use
off-the-self components, we originate and produce our lenses using
only Canon materials, know-how and machines. So only Canon makes
Canon lenses.
ULTRA-THIN PERFORMANCE LENSES
Today’s tiny digital cameras demand lenses that are not only
tiny but of superb quality. Canon’s UA lens is the world’s first ultra-high
refractive index glass moulded aspherical lens. Its extra high refractive
index makes it exceptionally slim and compact, whilst its glass moulded
aspherical shape delivers superlative image quality, performance and
zoom ratio.