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2
Target Markets
Q
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Why is the
EPSON Stylus
Photo 780
the perfect printer
for digital photo
enthusiastic families?
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
All three target markets are looking for the best color image quality and text printing
flexibility for everyday projects. They also want improved lightfastness with specific media
for their most important photo reproduction projects for longer display behind glass or in
an album. They also appreciate a printer which offers advanced features like True BorderFree
photo printing.
Primary
Family photo imaging enthusiasts who want the ultimate photo image
quality for printing, sharing and displaying their pictures.
Secondary
Advanced amateur photographers who want affordable, yet real photo
image quality printing, and good overall performance.
Tertiary
Digital camera and color scanner owners, who want the most
affordable and best color printing capabilities.
The target markets for the EPSON Stylus Photo 780 are amateur photo enthusiasts who are
beginning to use digital photos to share memories through e-mail or web posting, as well as
digital cameras and scanners. Digital camera purchases and digital processing services (i.e.
Kodak Picture CD and online photo finishing) have been getting more accessible, popular
and affordable over the past few years, driving the need for the best in photo printing from
the desktop.
The EPSON Stylus Photo 780 is the best printer for printing photos as well as everyday text
projects because it combines high resolution 2880 x 720 dpi, standard 6-color photographically
superior inks and fast photo and text speeds. This printer offers professionally ranked photo
image quality, yet is easy enough to use in any home by families beginning to explore the
world of digital imaging. Prints from this printer look and feel just like traditional photos, but it
is faster, more convenient and even less expensive for enlargements and duplicates. It even
prints everyday text documents with ease, and special projects like greeting cards and flyers.
Best of all, the EPSON Stylus Photo 780 offers the first ever True BorderFree photo printing,
so photos really look like the real thing. You get 4" x 6" and 8" x 10" prints without borders,
without cutting or perforations. All of this, combined with a special photo software suite, and
you have the best choice for any family entering the digital photo world.