Filter
Top Products
DIGITAL CAMERAS
www.hasselblad.com
Document ID: 2006-01-09 / V1.0 Specification subject to change without notice.
39
new 3F RAW file format is designed to ensure that images
captured on Hasselblad digital products are quickly, effec-
t
ively and safely stored on the available media (CF card,
Imagebank, etc). The file format includes lossless image
compression, which reduces the required storage space
by 33%. Combined with the architecture of the Hassel-
b
lad backs, this allows you to capture up to 35 shots per
minute.
The 3FR file defines the colors in the Hasselblad RBG color
space with its out-of-the-box quality, and used in FlexColor
it removes both the need for experimenting with different
color profiles to get optimal colors and the need for selec-
t
ive color corrections.
DNG File Format
The 3FR files can be converted directly into Adobe’s raw
image format DNG (‘Digital NeGative’), bringing this new
technology standard to the professional photographer for
the first time. The DNG file format enables raw, compressed
image files to be opened directly in Adobe PhotoShop. This
enables photographers to operate quickly and efficiently,
reducing the “downtime” taken to process image data and
enabling final images to reach the customer more quickly.
Hasselblad image files carry a full set of metadata, includ-
i
ng capture conditions, keywords and copyright, facilitating
work with image asset management solutions. For spe-
c
ialist commercial photographers, the full productivity and
creative freedom offered by Hasselblad’s FlexColor workflow
software is also available via importing the DNG file.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if
the photographer cannot quickly review and select the best
images to present to the client. Building on the success of
its Audio Exposure Feedback technology, Hasselblad has
created Instant Approval Architecture (IAA), an enhanced
set of feedback tools, designed to liberate the photogra-
p
her to focus on the shoot rather than the selection proc-
e
ss. IAA triggers audible and visible signals for each image
captured, telling the photographer immediately whether the
image has a red, amber or green light status. The informa-
t
ion is recorded both in the file and in the file name, provid-
i
ng a quick and easy way to classify and select images, in the
field or in the lab. The H2D-39 is fully integrated with Hassel-
b
lad’s Instant Approval Architecture, bringing automated image
classification into your digital workflow from the split second of
capture. IAA is a Hasselblad trademark and Hasselblad has a
patent pending on the invention. A larger, enhanced OLED dis-
p
lay in the new Hasselblad products provides a realistic, high
quality and perfect contrast image view, even in bright sunlight,
to allow instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the pro-
fessional photographer. The H2D-39 offers a free choice of the
portable CF card storage, the flexible Firewire drive, or tethered
operation with extended, special capture controls. With these
three operating and storage options, the photographer is able
to select a mode to suit the nature of the work at hand, whether
in the studio or on location.
“Instant” user interface
The H2D-39 is operated via an easy-to-use user interface, utiliz-
ing a series of “instant” one-button-click operations including
instant capture, instant browse, instant approval, instant zoom,
and instant image info.
FlexColor workflow for the specialist commercial
photographer
FlexColor offers an image processing workflow with the high-
est degree of control for the studio photographer. In tethered
operation, tools like live video and overlay masking help bring
productivity to advanced set composition. The newest FlexColor
version allows the photographer to manipulate color temper-
a
ture and compare image details across multiple images for
precise image selection. FlexColor works on the basis of the
raw DNG files generated by the H2D-39. FlexColor runs natively
on both Macintosh and Windows computers and is licensed
to allow you to provide free copies for all your co-workers and
production partners.
Modular design
A clean and dust-free sensor is essential and the modular
design of the camera allows for easy access to and cleaning of
the sensor, saving you hours of retouching work later.