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DIGITAL CAMERAS
Ultra Focus and Digital Auto Correction for image perfection
Information about the lens and exact capture conditions is fed to the
camera processor for ultra-ne-tuning of the auto-focus mechanism,
taking into account the design specications of the lens and the opti-
cal specications of the sensor. In this way the full HC lens program
is enhanced to perform at a new level of sharpness and resolution.
Digital correction for color aberration and distortion is also added.
Hasselblad has set a new standard for digital cameras with the
launch of the H3D-39, the world’s rst Full-Frame, 48mm DSLR
camera system.
The H3D has been developed around a brand new digital camera
engine producing increased lens performance and a new level of
image sharpness. By focusing solely on digital camera architec-
ture, Hasselblad is able to offer photographers the full benets of
professional medium-format digital cameras as well as the ease of
use of the best 35mm DSLRs.
The H3D design has also made possible the launch of a com-
pletely new 28mm lens, designed and optimized solely for digital
image capture. Image quality is lifted to a level yet unseen in
digital photo graphy, including digital correction for color aberration
and distortion (check the image quality out at www.hasselblad.
com/products/ hasselblad-star-quality). The result is exibility for
the professional photographer, including the freedom to choose
between eyelevel and waistlevel viewnders, digitally APO cor-
rected lenses, and on-the-y classication of images. The H3D
offers photo graphers the freedom to work with lm to allow shoot-
“Digital Auto Correction” (DAC), is an APO-chromatic correction of
the images based on a combination of the various parameters con-
cerning each specic lens for each specic shot, ensuring that each
image represents the best that your equipment can produce.
Based upon these techniques we are now expanding our lens pro-
gram with a specially designed 28mm lens that has been developed
for the H3D. The design has been optimized for the actual 48×36mm
ing under extreme conditions, and Hasselblad’s Natural Color
Solution delivers out-of-the-box image quality only achievable in
a true digital camera system. The H3D camera is currently avail-
able with three different sensor models, offering Full-Frame 48mm
image capture with a resolution of 39 Mpixel/22 Mpixel, or near
full-frame capture with the new 31 Mpixel model.
The H3D-22 and its nearly double-resolution H3D-39 counterpart
are both full-frame 48mm DSLR’s using the sensor format 48×36mm.
These cameras operate up to ISO400 with a capture speed of up to
1.4 seconds per capture. The H3D-22 and H3D-39 are the preferred
choice of professional commercial photographers.
The H3D-31 features a 31 Mpixel sensor measuring 44×33mm
enhanced with micro-lenses to boost ISO rating by one stop to a new
maximum of ISO800. As with its fellow H3D models, the H3D-31
makes use a new high speed capture architecture for the fastest
possible operation, with the H3D-31 capturing at the rate of 1.2
se conds per capture, working either mobile or tethered to a com-
puter. These features make the H3D-31 the natural choice for the
professional mobile photographer.