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DIGITAL CAMERAS
area of the sensor to make it more compact and to work in con-
junction with DAC as an integral part to perfect the images from
this extraordinary lens. The achievement is clear: DAC increases the
resolution of the image and with a perfect pixel denition, the basis
for the image rendering is optimized.
The highly renowned HC/HCD lens line uses central lens shutters,
which adds exibility by allowing ash to be employed at shutter
speeds up to 1/800 sec. And the central shutter improves image
quality by reducing camera vibration.
Thanks to the large format, the depth of eld range is considerably
shallower making it much easier to utilize selective focus to creative
effect.
Large format digital capture
In digital photography, the advantages of large format cameras
become particularly obvious. The 6×4.5cm window allows the Has-
selblad H3D to use the largest image sensors currently available
in digital photo graphy – up to more than twice the size of a 35mm
camera sensor. Consequently the sensor holds more and larger
pixels, which deliver a high-end image quality in terms of moiré-free
color rendering without gradation break-ups in even the nest lit sur-
faces.
A choice of bright viewnders
One of the important traditional advantages of the medium format
is the extra-large and bright viewnder image, enabling extremely
precise compositions and easy operation in dim lighting. The H3D
comes with a new HVD90x viewfinder designed for full performance
over the large 48x36mm sensor of H3D-39/22. On the H3D-31 the
focus screen indicates the slight crop of the sensor format. Hassel-
blad has added an interchangeable waistlevel viewfinder, the HVM,
for the range of H system cameras. The bright and large viewnder
image is ideal for creative composing. The photographer can main-
tain eye contact with the model, or for example gain impact by shoot-
ing from a point lower than eyelevel.
Unique Hasselblad Colors
The new Hasselblad Natural Color Solution (HNCS) enables you to
produce outstanding and reliable out-of-the-box colors, with skin
tones, specic product colors and other difcult tones reproduced
easily and effectively.
In order to incorporate our new unique HNCS and DAC features we
have developed a custom Hasselblad raw le format called 3F Raw
(3FR). This le format includes lossless image compression, which
reduces the required storage space by 33%.
The 3FR les can be converted into Adobe’s raw image format
DNG (“Digital NeGative”), bringing this new technology standard to
the professional photographer for the rst time. In order to utilize
DAC and optimize the colors of the DNG le format, conversion from
3FR must take place through FlexColor.
Instant Approval Architecture
Building on the success of its Audio Exposure Feedback techno-
logy, Hasselblad has created Instant Approval Architecture (IAA), an
enhanced set of feedback tools, designed to liberate the photogra-
pher to focus on the shoot rather than the selection process. IAA
triggers audible and visual signals for each image captured, notifying
the photographer immediately of its classication status. The infor-
mation is recorded both in the le and in the le name, providing a
quick and easy way to classify and select images, in the eld or back
home. IAA is a Hasselblad trademark and Hasselblad has a patent
pending on the invention.
Large enhanced OLED displays on the new Hasselblad products
provide a realistic, high quality and perfect contrast image view, even
in bright sunlight.
Three modes of operation and storage
The Hasselblad H3D offers a choice of storage devices: portable
CF cards, the exible ImageBank-II or a computer hard drive. With
these three operating and storage options, you are able to select a
mode to suit the nature of the work in hand, whether in the studio or
on location.
Pixels Sensor format ISO range Capture speed HC lens factor HCD28
Equivalent focal length
H3D-31 31 million 44.2×33.1mm ISO 100 - 800 1.2 sec/capture 1.3 31mm
H3D-22 22 million 49.0×36.7mm ISO 50 - 400 1.4 sec/capture 1.1 28mm (Full-Frame)
H3D-39 39 million 49.0×36.7mm ISO 50 - 400 1.4 sec/capture 1.1 28mm (Full-Frame)
Model comparison