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At Hasselblad we have always taken
pride in finding new ways to use exist-
ing technology to push the photographic
envelope, or – when that doesn’t work
– creating technology that will. And as
photographic technology advances we
work hard to do what we are best at –
leading technological developments,
not following them.
Achieving superior image quality with
modern digital photography means find-
ing a way to get the most from camera
hardware, advanced optics, massive
sensors, processing software, and the
computing power of today’s computers.
With the launch of the H3D, Hasselblad
brought all the advantages of a truly
integrated DSLR to the large sensor
format, enabling all photographic para-
meters to be optimized and resulting in
The Evolution of the H3DII
an unsurpassed level of image quality.
Now, with the launch of the Hasselblad
H3DII, the world’s best DSLR camera
has gotten even better. The H3DII is
the 4th generation of the Hasselblad
H system, and provides improved
controls and functionality, better sen-
sor cooling, a new and more intuitive
user interface, and a bright, 3” display.
And when combined with the new
Hasselblad’s image processing software,
the H3DII will set a new standard for
digital photographic quality.
The H3DII combines the advanced digi tal
communication and optimization of the
best DSLRs with the quality and versatil-
ity of the Hasselblad system. The H3DII
represents the combination of decades
of photographic expertise, a keen under-
standing of digital photo graphy, and the
experience we gained from developing he
world's most advanced camera system.
The H3D was not just another step in the
evolution of a camera system, it was an
evolutionary leap. The H3DII represents
the continuing evolution of the world’s
most advanced DSLR camera system.
Hasselblad has always been motivated
by a true passion for photography. Our
tradition has always been one of innova-
tion, advance, and unflagging dedication
to quality. At Hasselblad, we will never
settle for “good enough”. So photo-
graphers won’t have to do so either.
That’s why we made the H3DII.