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Easy to Use – Difficult to Beat
One of the most common myths
regarding Medium Format systems
is that they are difficult to learn and
hard to use. In fact, Hasselblad DSLRs
are no more difficult to use than high-
end 35 systems.
Both our software and hardware
are surprisingly easy to use; many pho-
tographers even claim that Hasselblad
gear is simpler and easier to use than
35mm set-ups.
Customized Profiles and Easy Interface
The H4D-40 provides quick and easy
setup for specific shooting styles
using default or personal profiles. A
single button press lets you load your
preferred profile and the H4D-40 will
be setup for action, with AF-mode,
aperture/exposure time, user button
configuration, etc predefined accord-
ing to your preferences. The entire
user interface can be easily controlled
from both camera wheels or menus,
according to preference.
IAA for Quick and Easy Classification
Our IAA feature provides an enhanced
set of feedback tools that help you
focus on the shoot rather than the
selection process. Classification stats
are recorded both in the file and in the
file name, providing a quick and easy
way to classify and select images,
in the field or back at the studio
If you can’t find it – build it:
Hasselblad 3FR
Several of our unique image improve-
ment features would not be possible
at all without our proprietary raw
file format, the Hasselblad 3F RAW
(3FR). This file format includes loss-
less image compression, which
reduces the storage space required
by 33%. 3FR files are processed by
Hasselblad’s Phocus software to
deliver the ultimate Hasselblad image
quality.
The 3FR files are also open for
direct entry into an Apple or Adobe
imaging environment.
Toast at long exposure, 161 seconds
10 11
Photo: Kevin Then Photo: Peder Dalmo Photo: Steve McCurry
HASSELBLAD DSLR ADVANTAGE:
EASE OF USE
“With a Hasselblad,
you know that you’re
holding the best tool
you can have in your
camera bag.”
STEVE MCCURRY
Having one of the world’s largest sensors doesn’t have to mean
short exposure times. The H4D-40 allows extended exposures of
up to 4 minutes in length, giving even more creative control.
SIZE STILL MATTERS #4:
EXTENDED EXPOSURE TIMES