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Why Phocus?
Using Phocus allows you to get the
most from the world’s most detailed
image files and to achieve ground-
breaking new levels of image quality
and technical precision. Phocus is
available for both Mac and Windows.
Phocus is both powerful and easy to
use and provides a range of profes-
sional features:
Benefits from Hasselblad’s Proprietary
Image Enhancement Technology
Phocus combines with Hasselblad
Natural Color Solution and Digital Auto
Correction (DAC) to provide ultimate
image quality in every file. Phocus with
DAC increases image resolution and
delivers perfect pixels, providing the
perfect base for optimal image render-
ing and further processing.
Leading Edge Moiré Removal
With Phocus, the moiré that can occur
on even extremely high resolution
images is effectively removed auto-
matically and directly on the raw data,
leaving image quality intact and saving
hours of tedious post-production work.
Advanced Camera Control
and Perfect Viewing Quality
Tethered shooting is smooth with
Phocus Remote camera controls,
providing a number of remote func-
tions, such as remote focusing, live
view, aperture and exposure time
controls, etc.
Phocus delivers a variety of
advanced image quality
enhancements, including:
- Extended Metadata
- Amazingly easy-to-use interface
- Highlight recovery and shadow fill
- Loupe function via Navigator
- End point control in Histogram
- F-stop marks on histogram
- Scene calibration
- Layout triggers
- And much, much more.
Check it out for yourself at
www.hasselblad.com
Browsing and selection of images
Image adjustments of your choice
Inspection options for control of every detail
18 19
SIZE STILL MATTERS #7:
ADVANCED SOFTWARE,
SIMPLE INTERFACE
Photo: Michael Grecco
“The ergonomics of
the camera are just
amazing... There are
three words that
personify Hasselblad:
Quality, Size,
Reliability.”
MICHAEL GRECCO
Hasselblad’s Phocus software enables you to get the most from
the world’s most advanced image files without having to go back
to school to do it. The average photographer is up and running
with Phocus in less than 20 minutes.