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HITACHI UNVEILS THE WORLD’S FIRST (*1) BLU-RAY DISC CAMCORDER
Two New Camcorders Capable of Recording One Hour 1920x1080 Full High-Definition Video
on a Blu-ray Disc
8cmBD/DVD Drive+30GB HDD Cam DZ-BD7H
8cmBD/DVD Drive Cam DZ-BD70
TOKYO August 2, 2007 - Hitachi, Ltd. (NYSE:HIT / TSE:6501) announced the world’s first Blu-ray Disc
(BD) Camcorder, -which records one hour of 1920x1080 Full High-Definition video onto a BD (single
side, single layer.) The new camcorders will start selling in Japan on August 30, 2007, and overseas
market sequentially starting from October.
The new DZ-BD7H is a Hybrid Cam with a BD drive and a 30 gigabyte (GB) built-in hard disc drive (HDD)
which can record approximately four hours of 1920x1080 full high-definition video, or up to eight hours of
1440x1080 high-definition video. It can also copy the contents from HDD to 8cm BD within the camcorder
so that users do not need to use any external devices.
The new DZ-BD70 is a BD single drive camcorder which can record approximately one hour of 1920x1080
full high-definition video (two hours of 1440x1080 high definition video) on a 8cm BD.
The new BD camcorders have a system which captures, records and stores 1920x1080 full high-definition
video throughout the whole process with its newly developed full high-definition lens, 5.3 mega pixel
progressive CMOS (Complementary Metal Oxide Semiconductor) image sensor
(*2) with effective 2.07 mega
pixels for video and 4.32 mega pixels for still photo, the newly developed full high definition signal processor
“Picture Master Full HD,” and the world’s first 8cm BD drive, which can record 1920x1080 full high definition
video on a 8cm BD which has 5 times more capacity than a 8cm DVD.
■ Model Name and Introduction (Japan)
Product Model Name HDD
Image
Sensor
Selling Starts
Suggested
Retail Price
Initial
Production/Month
DZ-BD7H 30GB Aug.30, 2007
BD Camcorder
DZ-BD70 -
Approx.
5.3Mega
Pixels
A
ug.30, 2007
Open 20,000 units
■ Background of Development
Non-tape media camcorders such as DVD and HDD camcorders have grown to dominate more than
80% of the camcorder market
(*3). High definition camcorders have taken more than 30% of the
consumer camcorder market
(*3), and are expected to continue growing.
Hitachi, with its corporate statement “Inspire the Next, ” has been creating new product categories and
established new standards in the industry. In 2000, Hitachi introduced the world’s first DVD camcorder,
and in 2006, the world’s first hybrid camcorder with a DVD drive and an HDD drive, which makes it easy
to dub the contents on the HDD to the DVD. The spirit behind the innovation was always a careful
consideration of the customer’s needs.