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hp imaging technology
a custom photo lab in your digital camera
50 engineering years and 9 new patents have gone
into HP Imaging Technology - an amazing new
technology that is designed to deliver outstanding
image quality for every picture taken, every time.
Pictures produced using HP Imaging Technology
preserve the details in highlights and shadows, and
capture natural colours and skin tones even in difficult
lighting conditions.
intelligent and precise as the human eye
Unlike other digital cameras that use a one-size-fits-all
solution, HP Imaging Technology works like an
experienced photographic technician in a professional
photolab, treating every picture individually – similar
to the way the human brain processes the information
that the eye sees. This technique involves very
complex calculations requiring HP’s custom ASIC to
run over 200,000,000 operations per image in a
fraction of a second.
sharp, detailed pictures with smaller file sizes
HP’s new technique produces sharp, detailed pictures
from fewer pixels, bringing down the cost of cameras
for a given level of picture quality. It also allows for
smaller image files, packing more high-quality images
into the same memory card.
downloading your
photos is as easy as
“loading a film” in
your digital camera
create electronic photo albums in a snap
view thumbnails of your
photos and play audio
messages
email portal automatically
resizes and compresses
images for faster email
transfer, then creates a file
and attaches it to your
email
with hp imaging technology without hp imaging technology