Philosophy
Flexibility – Our Product Philosophy
The world of professional photography has changed
dramatically – the demand for flexibility has become
stronger than ever before. This affects photographers
as they work and, of course, the camera systems
that they use in practicing their craft. Sinar has made
flexibility a policy ever since the company was founded
and it faithfully continues to observe that policy. And
now, with the Sinar m System, the concept of flexibility
achieves entirely new dimensions never before known in
photography.
An Inspired Step
Our vision was to develop a system that provides the
photographer with maximum flexibility. In order to
achieve that goal, it should be possible to assemble the
most diverse components tailored to their respective
applications, thus enabling the photographer to
accomplish his tasks easily and quickly, with no sacrifice
in quality. With today’s technology, this idea appeared
to be current and feasible – and this motivated us to
develop the Sinar m System. The Sinar m combines the
world of the view camera with components of medium
format- and 35 mm cameras in a unique manner. In
addition to the obvious economic advantages, this option
offers fascinating new creative possibilities for image
capture and pictorial expression.
Reliability and Value Conservation
The heart of this unique system that so beautifully
meets the demands of professional digital high-end
photography is the Sinar m. Whether it is used as a view
camera or as a compact professional camera, the Sinar
m is a modern, fast and fully electronically controlled
focal plane shutter that is highly effective in every
situation. It takes but a few hand movements to attach
the various modules to the Sinar m in order to ready it
for a specific task. These modules are optimally tailored
to one another mechanically and they are equipped with
microprocessors that communicate with one another.
The results obtained with the Sinar m System favorably
stand any comparison with regards to quality and
production efficiency.