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the calling
“This assignment of a lifetime made
me stop and think about the way
photography has shaped my life. It
made me appreciate how powerful
photography is.”
Sony took a major leap forward with the introduction of the new flagship
Alpha a99 interchangeable lens camera. To demonstrate the revolutionary
capabilities of the a99, Sony sent world-class photographer David McLain on
the “Assignment of a Lifetime”. David took the a99 on a trip around the world
that resulted in some of the most stunning footage and still photographs he has
ever captured. The assignment took David to Iceland, Vietnam, Spain, Paris,
Detroit and Death Valley. Each location presenting unique challenges and
opportunities that made the most of the a99’s capabilities.
Go online to see David’s short film “The Calling.”
David McLain, Sony Artisan of Imagery
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