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CineAlta
TM
– Liberating Movie Producers
CineAlta – a name that proudly symbolizes the bond between
cinematography and Digital high-definition imaging. It distinguishes a
Sony family of products and systems that offer new levels of creativity
in the production, postproduction, and exchange of motion pictures.
It also brings together the quality and universality of 24-frame
cinematography with the real-time capabilities, efficiency, and
flexibility of Digital high-definition technology.
And it stimulates the convergence of Motion Picture Film and Digital
high-definition production on a global basis.
CineAlta products, delivering cinema-quality pictures at selectable
frame rates, are simplifying International Program Exchange by
minimizing the need for standards conversion. They are also opening
up entirely new possibilities for international co-production. Movie
making has been liberated by the creative empowerment of the
cinematographer. It is facilitated by real-time HD image evaluation
on-set, instant replay of full-color high-resolution digital “takes,”
real-time image optimization while shooting, a 50-minute shooting
load, and most importantly, by the significant cost-benefits associated
with this digital medium.
CineAlta products provide a seamless bridge between 24-frame film
originals and a final 24P digital master, giving each frame of film a
one-to-one correspondence with progressive HD frames. The CineAlta
environment readily interfaces with the computer graphics world,
liberating postproduction. And the final liberation is achieved through
the direct color conversion of progressive 24P masters to film, and to a
host of other international digital HDTV and SDTV distribution formats.
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