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QUESTIONNAIRE
THANK YOU FOR YOUR TIME
1 This handheld is…
My first handheld
A replacement handheld
An additional handheld
2 Which brand of handheld are you replacing or adding to?
Dyson
Piranha
Electrolux
Breville
Black and Decker
Other, please specify
3 Why did you choose to buy a Dyson handheld?
(Please rank in order, 1-5, 1 being the most important).
Dyson reputation
Good for pet hair pick-up
No loss of suction
Features
Price/special offer
Store staff recommendation
Picks up more dust than others
Friend/family recommendation
Other
4 Where did you first hear about Dyson?
From friends and family
Saw it on the internet
From a TV/magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5 Where did you look for additional information?
Brand website
Online reviews and forums
Retail staff opinion
Retail catalogue
Didn’t do any additional research
6 Do you own a Dyson vacuum cleaner?
Yes
No
7 What is your average household income?
Less than $45,000
Between $45,000-$74,000
Between $75,000-$100,000
Over $100,000
8 Do you have any household pets?
Dog
Cat
No
Other
9 Does anyone in your household suffer from any of the following?
Asthma
Allergies
No
10 To which age group do you belong?
16-24 45-54
25-34 55-64
35-44 65+
11 Would you recommend a Dyson handheld to your family?
Yes
No
12 Do you have children?
Pre-school
Aged 5-17 years
Aged +17 years
Children no longer at home
Pregnant
No children
13 Which best describes your house?
(Tick one from each column).
Own house Share accommodation
Rented house Up to 2 beds
Own apartment/villa 3-4 beds
Rented apartment/villa More than 4 beds
Live with parents
Please take a few moments to answer our questions.
They will help us develop new products for the future.