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SNY_13156_ALPHA_A4_BRO
SIZE: 210mm x 297mm
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PANTONE 1655
3
SNY_13156_ALPHA_A4_BRO
SIZE: 210mm x 297mm
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C
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M
■
Y
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K
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PANTONE 1655
2
It’s a brand new name.
And it’s a brand new spirit in photography.
is about inspiration. It’s about
exploration and discovery. And it’s
about the power of imagination.
Whether you’re serious about taking better
pictures – or just serious about having fun with
photography – takes you to the next level.
Welcome to
100 Features
Super SteadyShot inside
camera body reduces
camera shake with all lenses.
The 100 features an innovative
image stabilisation system that shifts
the CCD sensor to compensate for
camera shake to deliver crisp,
blur-free images with all compatible
system lenses.
10 Megapixel CCD
and BIONZ image
processing engine produce
superb quality images.
The combination of a newly-
developed 10.2 effective Megapixel
CCD sensor and BIONZ image
processing engine ensures
extremely detailed, lifelike high
resolution images right up to
A3 print size.
2.5" 230K pixel Clear
Photo LCD Plus screen
displays beautiful,
high-resolution pictures.
The large 2.5" (230,000 pixel) Clear
Photo LCD Plus screen displays
shots with stunning authenticity
and detailing. The anti-reflection
coating and Clear Processing
assure beautiful images that are
easy to view… even outdoors or in
bright ambient lighting conditions.
Wide line-up of
interchangeable lenses.
There’s an extensive choice of
high-quality lenses – from ultra
wide angle to super telephoto –
to get the very best out of the
extraordinary imaging capabilities
of the 100. The full range
includes Carl Zeiss and Sony G
lenses that have been designed to
deliver the ultimate in imaging
performance with outstanding
clarity, geometric accuracy and
colour reproduction.
High-speed response with
built-in Eye-Start AF feature
ensure stress-free shooting.
The powerful BIONZ image
processing engine allows you to
capture high-quality images
quickly, allowing high-speed
continuous shooting at up to three
frames per second in JPEG fine
mode – limited only by your
memory card’s capacity. In
addition, the camera’s innovative
Eye-Start AF system brings images
into crisp, clear focus the moment
you lift the viewfinder to your eye.
CCD sensor coating
and anti-dust vibration
system for clear,
dust-free images.
The 100 represents a significant
advance in addressing the
challenge of keeping the inside of
the camera body dust-free when
lenses are interchanged. Combined
with an anti-static coating on the
CCD sensor, the anti-dust vibration
system dislodges dust particles
from the sensor when the camera is
turned off.
Up to 750 shots from
a single battery charge.
The high capacity rechargeable
lithium ion battery allows you to
focus on shooting without worrying
about running low on power.
Coupled with the camera’s highly
energy-efficient design, a single
charge of the battery allows up to
750 shots (CIPA measurement).
Conceived and created by Sony, is a synthesis
of the most advanced digital technology, precision
optics and innovative design. The result? A new
family of Digital SLR cameras, lenses and
accessories that’s quite simply like no other.
The way we see it, if you have a camera
and you take photographs, you’re already
a photographer. With we just want you
to be an even better one.
SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 3