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23
rd
SEPTEMBER 2010 Day Three
world of imaging
2010
Manfrotto expands Product Portfolio
F
or years, Manfrotto has been known
for its tripods and tripod accessories,
supplying some of the best equipment
the industry has to offer. Having maintained
standards that are reected in widespread use
by top photographers and recognition from
the nest quarters (TIPA ‘Best Accessory’
Awardee 2010 for its RC2 joystick heads),
Manfrotto has released the world’s rst tripod
head that is suited for both still photography
and video recording, a host of new tripods
for both amateurs and professionals but very
importantly, is foraying into new markets by
entering the business of bags, apparel and other
accessories.
Marco Pezzana, MD, Manfrotto Support
Sales and Marketing Director, Imaging, said
that the company has moved forward with the
market and introduced products that suit the
needs of photographers and videographers the
world over. Also, Manfrotto has traditionally
been a product for the serious photographer
and with the birth of new markets, more and
more people are taking to photography and in
a big way, with compact and bridge camera
sales increasing by the day. Manfrotto has
recognised the potential in the expanding
market and has made interesting additions to
its product portfolio.
With the slew of DSLRs and bridge
cameras with Full HD video recording
capability hitting the market, photography and
videography are coming together like never
before. Manfrotto has kept these trends in
mind during innovation and introduced a new
line of hybrid technology video heads. It has
pan, tilt and portrait functions with sliding
support, a maximum capacity for 12 kilos,
balancing adjustment system and adequate
uid cartridges for optimum control.
An LED light range has also been
introduced, with necessary attachments for
tripods, etc. Adapted to solar light (around
6000K), it comes with a provision to insert a
gel sheet. Led lights for small video cameras
have also been introduced.
A new line of tripods under the ‘Compact
Zone’ category has been introduced
for increased mobility, compact size &
convenience. It comes in trendy colours
that are targeted at the young and hitherto
unexplored markets.
A range of accessories have been
introduced as well, where Italian designers
of repute have been involved in design and
styling. Backpacks, messengers, rolling bags,
cases etc. have been introduced, as well as
wind jackets, photo vests, etc.
Among other additions to product
portfolio are ring lights, mini LED lights, and
interestingly, a pocket tripod series called the
“Series Pocket”, a rst in the industry.
Arindam Mohanty
Marco Pezzana