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10
23
rd
SEPTEMBER 2010 Day Three
world of imaging
2010
You are in
the Matrix!!
W
hile visiting Photokina, if someone
tells you that you are in the matrix,
then don’t be surprised. 3D-Viz.com
(Hall 4.1 Booth-A008) has set up something
that looks like a ring at the show, which allows
the visitors to enter a ring and get a 3D ash
clip of themselves. The image works on 3D
visualization which essentially sets up cameras
across the subject and records each frame,
which is then integrated to make a single ash
lm, which can be uploaded on the internet
or various other platforms. The matrix ring is
popular for shooting products for shopping
the matrix ring has attracted a lot of attention at
the show this year.” Keresztes believes that this
is the future on the Internet and it is the 3D-era
that has provided his products an important
push.
Although this seems to be only the
beginning for this sort of vizualisation
technology, Keresztes is certain that in
about 2-3 years this technology will reach
a substantial level. The company is already
working with photographers around the world,
who are buying their products and in-turn
servicing the end clients. Apart from this
other clients like the Mail Order House in
Europe and several other clients have already
purchased the system. Apart from these the
company has also currently installed around 40
systems since its launch few months ago.
Like any good product 3D-Viz has its
share of copycats in the market, but Keresztes
is not worried about the same since he feels
that this only makes the matrix system more
popular. “There are some companies that have
purchased products that are cheaper from
our competitors, but when they want quality
and mass production, they turn to us at the
end of the day.” 3D-Viz.com works exibly
and recognises that their systems might be
expensive to purchase, which is precisely the
reason why the company also has an option
to hire their services. The company is also
looking for distributors currently.
Bhavya Desai
websites where the consumers can see the
360
0
view a product before purchasing it. The
photographers on the other hand use it to shoot
products and fashion material.
Marcus Keresztes, MD, 3D-Viz.com says,
“We started our company 11 years ago and the
idea was to present the products on the Internet
with a 360
0
angle of view. But it was only a few
years earlier that we developed the technology
and software to integrate everything together at
a much faster rate and in a more efcient way.
“We have been visiting Photokina for the past
10 years. But our new product, which is called
Vanguard comes with innovative
new camera bags, tripods and binoculars
V
anguard’s line up of product launches have
always been impressive at Photokina.
This time as well, it has lived up to the
expectation with the products that include a
backpack made of air, quick access zoom bag
and a tripod-head combo that enables shots at
any angle and binoculars.
The new Alta Pro 263AGH is paired with
GH-100 pistol grip ball head to enable more
angle possibilities than ever before. Its GH-10
pistol grip ball head enables users to position
a camera or spotting scope quickly. Its Grip
Position Release System with a handle allows
360-degrees of panning movements. Other
features include advanced camera
vibration and shock control;
legs that adjust to 25, 50 and
80-degree angles; quarter-twist
leg locks; nonslip, spiked rubber
feet for changing terrains; and a
removable hook for hanging camera
accessories.
The new Espod Plus is an
aluminum tripod for photographers
who need a sturdy, yet lightweight
and compact tripod that’s simple to
set up and take down. It has adjustment to 25,
50 and 80-degree angles. With its detachable
low angle adaptor, users can reverse the center
column and position the camera for macro
photography. Most models have a three-way
pan head for smooth lming. Other impressive
features include its Friction Control System,
which allows you to modify the level of friction
on the ball to accommodate changing equipment
weight, such as switching to heavier lenses.
In the latest bags collection is Skyborne, a
backpack with an advanced design that includes
air-infused cushioning in all of the key areas.
Outlawz zoom bag is designed for fast-action
shooting with its quick-access top
opening with smooth-open zipper.
In the binoculars department,
Endeavor ED binoculars feature
advanced optical technology, delivering
sharpness and clarity. Also new in
the sporting optics collection is Spirit
ED binoculars, which make possible
extended observation for nature
enthusiasts.
BIIN backpacks come in a good
looking, lightweight design. it boasts a
large gear capacity and numerous pockets for
accessories. There are daypacks in BIIN Series.
The BIIN sling bags is a fast-access bag that
repositions in one quick swing motion. The sling
bags enables you to pause mid-hike or stroll,
and shoot within just a few seconds. Additional
features include pockets for accessories and a
detachable strap that holds your bag in place
while in fast motion, such as while biking, etc.
In the new binoculars there is the Endeavor
series that delivers sharpness and clarity
with exceptional light transmission and
colour resolution and contrast. Other features
include an ergonomic, open bridge design for
comfortable use, wide view angle, BaK4 roof
prisms, anti-reection coating, large focus
adjustment wheel and long eye relief. Endeavor
ED has BaK4 roof prisms and special lens
coatings. Nitrogen-charged and O-ring sealed,
Endeavor ED is waterproof and fog proof to
take on challenging weather conditions. The
other binocular would be the Spirit ED, whose
light transmission is up to 90 percent. It’s
lightweight body, twist-out eyecups for long eye
relief, large focus adjustment wheel and is 100
per cent waterproof.