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23
rd
SEPTEMBER 2010 Day Three
world of imaging
2010
www.golla.com
Copyright Golla 2010. All rights reserved.
Visit Golla in Hall 2.1,
Booth B25,C26!
06
Image Organization Software
I
f you thought Fujilm was all about
cameras and minilabs, then think again. The
Japanese manufacturer who is famous for
its broad product portfolio is also involved in
developing numerous other technologies, one
of which includes their Image Organization
software. With widespread digitization
photobooks have become one of the most
popular consumer products in recent times.
The surge in the popularity of photobooks
has prompted many manufacturers to launch
products specically targeted towards this
category.
However the trend seems to be extremely
popular in the developed markets like US,
Europe and Japan. But one of the major
obstructions for expanding the popularity
of the same product is the 70 per cent turn
around ratio for the non-completion of orders,
especially at the selecting images and layout
stage. “Consumers have the tendency to
memorize their events at the point of time of
capturing it, but they realize later that they
can make a photobook out of it. But most
of the consumers nd the effort of selecting
the images and making the layout extremely
time consuming, which results in them
not completing their orders,” said Yoshiki
Kawaoka, Engineering Manager, Marketing
Group, Photo Imaging Products Div, Fujilm.
Recognizing this, Fujilm started
developing the “Image Organizer Software”
which enables even a relatively inexperienced
consumer to create a photobook by walking
in any of their outlets. While the advanced
users have an option of composing their own
layouts. The company is featuring a demo of
the same software on their WinSurface Kiosk
at their booth at Photokina, which uses the
touch-interface to automatically create the
photobook.
Kawaoka feels that the development of this
feature will enable them to capitalize on the
growing market. The software also provides
some powerful functions for the user’s with
image selection support which evaluates
images and recommends the optimal image for
reproduction, especially recommend the most
high scored image among similar images.
But the company has not stopped at
the launch of its new software. Fuji is
already undergoing further development of
an automatic photobook recommendation
function in its next version. This new function
will recommend the automatic retrieval of
particular images stored in users personal
computers or online storage sites, and further
recommend suitable layouts for the production
of photobooks. Plans are also underway to
develop the Image Organizer Software to
enable the order of prints, slide shows and
other services.
In order to complement the release and
capitalize on the photobook market, Fuji
also announced the launch of its Album
High Denition Paper at the show, which
incorporates the high denition silver halide
emulsion technology and delivers enhanced
colour reproduction, white purity and excellent
image stability with a smooth high glossy
nish with a specic protective layer resulting
in outstanding ngerprint protection.
The paper has a thin glossy base that
is specially designed for the assembly and
mounting of prints for Photobook and provides
optimal handling of the pages when viewing.
Bhavya Desai
Yoshiki Kawaoka along with WinSurface Kiosk
GE dives into the DSC market
A
s a brand, GE needs very little
introduction, and since early 2007
GE has been on an agenda to make
its presence felt in the world of digital
imaging as well. Entering the digital
camera market with a licensing partnership
with corporate newcomer General Imaging
Co., it is now well into its fourth year of
creating and marketing GE branded digital
cameras.
General Imaging introduced a new
product at Photokina this year, one that
they call a ‘breakthrough in digital camera
technology’, in the new class of digital
cameras with built-in projectors. The
GE PJ1, an all-in-one camera and pico
projector allows users to set up a slide show
almost anywhere without hassle. The 14.1
megapixel camera with 7x optical zoom and
features like smile and blink recognition and
720p HD resolution video recording comes
equipped with a remote control as well for
easy viewing. The price and availability have
not yet been announced.
Earlier this year at the PMA in California,
General Imaging introduced the new camera
model CREATE which was designed by
celebrity designer Jason Wu. The 12.2
megapixel CCD CREATE offers an easy
one-touch button operation to take photos
and video clips with a single push of a
button. The stylish line is available in several
colours and in either metal or leather
editions. They will be available in the
German market from October 2010 and
will be priced at EUR 189 for the leather
and EUR 169 for the metal edition.