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Size Still Matters.
In a world where technology grows smaller and smaller, some
things are still better large. Like imaging sensors and lenses,
for instance. And while some claim that smaller lenses,
smaller sensors, and smaller camera systems can produce
the same image quality as larger Medium Format DSLRs,
there is a reason why 35mm manufacturers continue to claim
that their systems can produce “Medium Format quality”.
Simply put, digital photography has made the advantages of
Medium Format DSLRs even more obvious. And now with the
launch of the H4D-40, Hasselblad is bringing these advan-
tages – larger lenses and sensor size, more advanced optics,
increased resolution and clarity, and more – within reach of a
whole new generation of photographers.
Providing all the benefits of the renowned Hasselblad system,
the H4D-40, with the new True Focus technology, should be an
essential part of any serious photographer’s arsenal, bringing
the world’s highest image quality to any application where
“good enough” simply doesn’t get it.
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