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If your camera system has features that a
Hasselblad doesn’t, then you’ve sacrificed image
quality to get them.
Let’s get one thing straight – the Hasselblad
H4D-40 is not a “one size fits all” photo grap-
hic solution. The H4D-40, like all Hasselblad
products for the past half a century or so,
has been designed with an uncompromis-
ing approach to image quality.
That means that if achieving mar-
ginally higher shutter speeds means
compromising on image quality – we
don’t do it. If building our cameras
from lighter, cheaper materials
means compromising on image
quality – we don’t do it. If get-
ting a slightly higher ISO means
compromising on image quality
– well, you get the point.
Uncompromising Image Quality
You are most likely aware of the dramatic
developments in the 35mm DSLR world
that have taken place in recent years.
What you may not be aware of is the fact
that Medium Format DSLRs have evolved
equally dramatically, maintaining –
and even in some cases increasing –
the quality gap that has always existed
between small format and larger for-
mat systems. Today, more than ever, a
Hasselblad DSLR is a crucial component
in any serious photographic arsenal,
providing the perfect tool for any applica-
tion where image quality is important and
giving you a level of image quality that
35mm systems cannot deliver.
Not Just Bigger, But Better
The natural choice for any application
where image quality is important,
the H4D-40 provides the platform for
the ultimate in creative expression and
delivers images that will satisfy even
the most demanding customer.
The H4D-40 features a 33.1 × 44.2 mm
CCD sensor with 40 million pixels, pro-
viding almost twice the capture area of
the largest 35mm DSLR sensors. These
40 million pixels provide the perfect land-
ing site for the large light path delivered
by the high performance HC/HCD lens
line, capturing more detail and clarity and
delivering perfect color rendering without
gradation break-ups in even the finest
lit surfaces and cleaner images even at
long exposures. This interaction between
large scale sensor and lenses forms the
foundation for a multitude of image quality
enhancements.
What You See is Really What You Get -
Hasselblad’s Natural Color Solution
Unlike most competeing solutions,
Hasselblad’s Natural Color Solution
(HNCS) gives you outstanding and reliable
out-of-the-box colors, with correct natural
skin tones, specific product colors and
other difficult tones reproduced easily and
effectively, with no need for special color
profiles or templates.
The largest sensors in the world don’t provide much advantage
without optics that are advanced enough to deal with the resolu-
tion provided. Hasselblad Medium Format DSLRs combine
the market’s largest sensors with the market’s highest quality,
lenses for con sistent superior quality.
SIZE STILL MATTERS #1:
LARGE FORMAT SENSORS AND LENSES
4 5
HASSELBLAD DSLR ADVANTAGE:
SUPERIOR IMAGE QUALITY
“Choosing a Hasselblad
is not a matter of how
good you are, it’s a
matter of how good you
want to be.”
MARCEL PABST
Photo: Marcel Pabst