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Modularity = Freedom
The primary reason that photogra-
phers choose to invest in and shoot
with a Hasselblad system is really
quite simple – it’s the amazing qual-
ity of the images that they get when
shooting with our products.
There are a range of other reasons,
however, that make a Hasselblad
system indispensable to so many
photographers around the world.
These features, like the legendary
Hasselblad craftsmanship and design,
the modularity of the system and
accessories, or the choice of large,
bright viewfinders, provide things in
addition to image quality. Things like
creative freedom, professional flex-
ibility, or simple peace of mind. Things
that help you take your photography
further.
Viewing Freedom
With a Hasselblad system you get a
modular system that allows you to
customize or alter your gear set-up
to suit your particular shooting style
or needs. You can easily detach your
digital capture unit for cleaning, for
instance, or attach your H4D-40 to
a view camera for advanced studio
work. You can also choose between
an eye-level or waist-level viewfinder,
enabling you to see your subject the
way you wish and widening your crea-
tive possibilities.
A Bright and Personal View –
Choose Your Viewfinders
One of the important traditional
advantages of the medium format is
the extra-large and bright viewfinder
image, enabling extremely precise
composition and easy operation in
dim lighting. The H4D-40’s HVD 90x
viewfinder provides just that, having
been designed to provide full per-
formance over the large sensor area.
Or you can choose to shoot with the
HVM waist-level viewfinder, which also
provides a bright and large viewfinder
image, ideal for creative composing.
This choice of viewfinders enables you
to shoot in the fashion that suits you
or the shoot the most; maintaining
eye contact with the model, or gaining
impact by shooting from a lower per-
spective, for example.
SIZE STILL MATTERS #3:
CHOICE OF BRIGHT VIEWFINDERS
“What few people
seem to understand is
that technical perfec-
tion isn’t about being
technical - it’s about
having creative
freedom.”
MATS BENGTSSON
8 9
Photo: Thomas Morel
HASSELBLAD DSLR ADVANTAGE:
MODULARITY
Choose your way of viewing your subject and tailor your shooting
style to suit the job at hand with your choice of both eye level and
waist level viewfinders, all featuring the market’s brightest, clearest
viewing screens.