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SWAROVSKI OPTIK
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COURAGE
At SWAROVSKI OPTIK the courage the team
shows in developing superior products matters.
Anyone who wishes to offer innovative products
must constantly go to the furthest possible
limits, allow time for developments, and
take new paths.
SERVICE
Customer service is an essential part of
the SWAROVSKI OPTIK brand identity and
awareness - at the highest level. Even when
things go wrong, we guarantee that a repair
is always carried out quickly and to the
customer’s satisfaction.
RESPONSIBILITY
Anyone who is, like SWAROVSKI OPTIK,
surrounded by such natural beauty is aware
that they have to bear some responsibility for
it. We comply with the most stringent require-
ments for caring for and preserving the
environment, and we voluntarily conform
to the highest standards.
FUNCTIONALITY
Many members of our staff use SWAROVSKI
OPTIK products almost every day, taking them
into the open countryside, on hunting or trips.
This simply creates a sense of how something
should work perfectly. Having this knowledge
benefits the development of new products.
TRADITION
We are a family-run business and, as such,
we must in all conscience pass it on to our
successors. SWAROVSKI OPTIK regards this as
a long-term matter, which is why we’re not just
thinking about the next five or ten years, but
about future generations.
TYROL, AUSTRIA
The clear commitment to the company and pro-
duction site in Tyrol instills confidence. We firmly
believe that customers who opt for a premium
quality product also take a very close look at where
and how a company manufactures its products.
QUALITY OF THE HIGHEST ORDER
The notion of quality is given meticulous con-
sideration at SWAROVSKI OPTIK and goes beyond
purely technical aspects. The whole package
matters to us: outstanding optics, functionality,
ergonomics, design, service – all of which
must be perfectly harmonized.
LASTING VALUE
The actual value of a product is revealed in its
daily use. If you like a product, use it often, and
have enjoyed it for many years, then it is of lasting
value. For most people, these are precisely the
reasons why they opt for SWAROVSKI OPTIK:
because they know that it is an investment for life.
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THE SWAROVSKI OPTIK PRINCIPLE