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SWAROVSKI OPTIK
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How can we make our products even better? This is precisely the question that staff in our many
departments rack their brains over. What do we need to change to make our products easier to use?
Which materials are sturdy and feel nice? How do we get as close as possible to achieving perfect optics?
The way these issues are tackled is what distinguishes SWAROVSKI OPTIK’s products from many others.
Ultimately, it’s not about improving individual aspects, but about always enhancing the whole product.
After all, anyone who opts for a quality product from SWAROVSKI OPTIK should simply expect the best.
WE GO THE
EXTRA MILE
SWAROVSKI OPTIK QUALITY STANDARDS
“You have to imagine product development at SWAROVSKI OPTIK
as being, figuratively speaking, like interlocking cogs. One leads on to
the other. At the end of the process you have a product whose optical
attributes, ergonomic design, and materials are in perfect harmony.
The process of creating our products involves merging future-oriented
technology and traditional manufacture to form a whole.“
GERD SCHREITER, Executive Board Member for Technical Operations
SWAROVSKI OPTIK QUALITY STANDARDS