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SWAROVSKI OPTIK
3
PA SSING ON
THE FIRE
My great-grandfather Wilhelm Swarovski, who founded
SWAROVSKI OPTIK, was an enthusiastic lover of nature. One
of his favorite spots was the imposing Habicht mountain in
the Stubai Alps, where he used to go to relax, recharge his
batteries, and work on new ideas, visions, and projects. He
also enjoyed observing the native wildlife, and was absolutely
fascinated by the majestic hawks, renowned for their extreme-
ly powerful vision. When looking for an animal as a company
crest for SWAROVSKI OPTIK exactly 30 years ago, the hawk
was the obvious choice, representing, on the one hand, the
company‘s deep roots in Tyrol and, on the other, the precision
that SWAROVSKI OPTIK has been wanting to achieve ever
since with its long-range optical products.
Decades have passed since then. Many things have changed,
but a lot remains the same: the hawk is still the company
crest - the clear acknowledgement of the location and also the
constant endeavor made by everyone to continually improve
our products.
In this respect, we view tradition at SWAROVSKI OPTIK not
in terms of worshipping the ashes, but of passing on the fire.
Our highly-skilled staff, who drive forward developments with
a pioneering spirit and a love for detail, carry this flame in
them. Revolutionary innovations, such as the Z6(i) rifle scope
with its 6x zoom, are testament to the fact that we don‘t only
want to do things better, but also differently.
Whenever you hold and look through one of our products, and
experience a very special moment with SWAROVSKI OPTIK,
I want you to sense the same joy and fire that we also feel
every day for our work. After all, the world belongs to those
who can see beauty.
CARINA SCHIESTL-SWAROVSKI
Chairwoman of the Executive Board