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Hasselblad 3F RAW files: Hasselblad 3F image raw files carry full sets of metadata, including
capture conditions, keywords and copyright, facilitating work with image asset manage
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ment solutions. The files also define the colours in the Hasselblad RGB colour space, removing
the need for experimenting with different colour profiles to get optimal colours and the need
for selective colour corrections.
DNG workflow:
For customers familiar with Photoshop and the Adobe Camera Raw con-
verter, the 3FR files can be converted directly into Adobe’s raw image format DNG (‘Digital
NeGative’), bringing this new technology standard to the professional photographer for the
first time. The DNG file format enables raw, compressed image files to be opened directly in
Adobe PhotoShop. This allows photographers to operate quickly and efficiently, reducing the
“downtime” taken to process image data and enabling final images to reach the customer
more quickly. Hasselblad image files carry full sets of metadata, including capture conditions,
keywords and copyright, facilitating work with image asset management solutions.
FlexColor workflow:
FlexColor offers an image processing workflow with the highest degree
of control for the studio photographer. In tethered operation tools like live video and overlay
masking help bring productivity to advanced set composition. The newest FlexColor version
allows the photographer to manipulate colour temperature and compare image details across
multiple images for precise image selection. FlexColor works on the basis of the 3FR RAW files
generated by the CFV. FlexColor runs natively on both Macintosh and Windows platforms and
is licensed to allow you to provide free copies for all your co-workers and production partners.
Colour refinement – new colour handling concept:
Colour management solutions have in
the past imposed limitations on professional digital photographers, particularly when captur
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ing various skin tones, metals, fabrics, flowers etc. To combat this, Hasselblad has developed
a new, powerful colour engine in its FlexColor workflow software. With one camera set up,
the new optimised colour engine produces reliable out-of-the-box colour without gradation
reproducing skin tones and other difficult colours accurately.
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This instruction manual describes in detail how to operate your camera, so please read it
carefully. If you have a query do not hesitate to contact your dealer − we want you to be 100%
satisfied!
You may also contact us directly over useability, construction, design, etc as we welcome your
feedback in order to improve our products. Your dealer can also provide you with the latest in
news and technical developments from Hasselblad.
A quarterly magazine − FORUM − is published with the emphasis on photographic imagery
featuring photographers from all over the world to provide you with inspiration!
Our internet site − www.hasselblad.com − is a source of general and technical information and
you can e-mail us for further inquiries − info@hasselblad.se.
Your new Hasselblad camera provides access to the Hasselblad potential. The realization of this
potential is only dependant upon your skill, care and judgement as a photographer. We wish
you great success and welcome you to Hasselblad, the most comprehensive medium-format
system in the world.
The supreme Hasselblad potential is there, it’s up to you to exploit it!