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Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the
photographer to focus on the shoot rather than the selection process. IAA triggers audible
and visible signals for each image captured, telling the photographer immediately whether
the image has a red, yellow or green light status. e information is recorded both in the
file and in the file name, providing a quick and easy way to classify and select images, in
the field or in the lab. A larger, enhanced OLED display in the new Hasselblad products
provides a realistic, high quality and perfect contrast image view, even in bright sunlight,
to allow instant on-site image approval. IAA is a Hasselblad trademark and Hasselblad
has filed a patent on the invention (Danish patent application no PA 2005xxx).
Ixpress CF
The Ixpress CF line of digital backs also offers many interesting options for high end solu-
tions. 22Mpix digital capture is provided with the Hasselblad open camera interface, the
I-adapter, and the option for true colour multi-shot capture. The Ixpress CF therefore offers
new levels of flexibility to the specialist professional photographer, enabling them to take
full advantage of everything that leading edge digital photography can offer.
Ixpress C digital backs and 3rd party digital backs
With the older Ixpress C generation of products as well as with 3rd party digital backs the
H2 will perform and deliver the exact same functionality of the H1. While therefore not pro-
viding some of the latest developments and improvements of the Ixpress CF and Ixpress
CFH units, it nevertheless will still provide tremendous quality and ease of use. As a medium
format digital platform for any digital back, the H2 is second to none in the world today.
It is still a requirement for 3rd party product manufacturers to work under a Hasselblad
license agreement to get access to the Hasselblad patented hot-plug interface of the H
System.