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H4D
Instant Approval Architecture
Building on the success of its Audio Exposure Feedback tech nology,
Hasselblad has created Instant Approval Architecture (IAA), an
enhanced set of feedback tools, designed to enable the photo-
grapher to focus on the shoot rather than the selection process.
IAA triggers audible and visual signals for each image captured,
notifying the photographer immediately of its classication status.
The information is recorded both in the file and in the file name,
providing a quick and easy way to classify and select images, in
the eld or back at the studio. IAA is a Hasselblad trademark and
Hasselblad has a patent pending on the invention. Extra large 3”
display on the H4D provides a realistic, high quality and perfect
contrast image view, even in bright sunlight.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to pro-
duce outstanding and reliable out-of-the-box colors, with skin
tones, specic product colors and other dicult tones reproduced
easily and eectively. In order to incorporate our new unique HNCS
and DAC-features we have developed a custom Hasselblad raw le
format called 3F RAW (3FR). This le format includes lossless image
compression, which reduces the required storage space by 33%.
The 3FR les can be converted into Adobe’s raw image format DNG
(‘Digital Negative’), bringing this new technology standard to the
professional photographer for the rst time. In order to utilize DAC
and optimize the colors of the DNG file format, conversion from
3FR must take place through Phocus.
Accessories
H system accessories include general items such as filters, straps
and lens shades etc., as well as specialist items.
For instance, the Global Image Locator (GIL) ensures all images
captured outside are tagged with GPS coordinates, time and
altitude. This data provides the key to a number of future applica-
tions involving image archiving and retrieval. One example is the
direct mapping of images in Phocus software to the Google Earth
application.
Then there is the HTS 1.5 that allows for portable tilt and shift with
the HC/HCD lens range from 28mm to 100mm. It provides both
technical solutions and creative possibilities.
There is even a CF adapter that allows you to use lenses from the
V system to extend your range. Have a look at the list towards the
end of this manual for more details.
User Manual
The user manual can be read on line or printed (printer friendly US
Letter / A4) in its entirety or just as individual pages to keep with
the camera as reminders for specic tasks.
Note that as virtually all the information is not model specic, vari-
ous models can appear in the illustrations. Where information is
model specic, then it is clearly marked as such.