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The H5 models have a good deal in common. Stainless
steel and aluminium were the materials chosen to endure the
treatment handed out in professional use – and that can be
pretty tough.
The sturdy but ergonomic integral grip incorporates not only
the battery but one of the user interfaces too. It is here, by
way of the surrounding buttons, that you enter the ‘control
room’. Customization is a very prominent concept that you
experience in the Hasselblad world that ensures it is the
photographer that controls the camera, not vice versa.
Accessed through the grip alone, there are 34 separate
custom options.
The standard prism viewfinder provides not only the most
popular way of viewing but the sophisticated light metering
system too. Don’t forget the waist-level accessory model if
you prefer it.
And when all the hustle and bustle and rushing around is
over for the latest glossy cover and you settle back into a
more reflective mode for some seriously detailed product
shot you consider your Hasselblad. You remove the sensor
unit and slip it onto your large format your studio set up
where movements, controlled depth of field and close-up
clarity rule. Now that is versatility.
On the softer side of things all models share features that
professionals rely on for fast tracking their progress.
Camera Configuration in conjunction with Phocus offers a
powerful tool to provide intuitive, easy and rapid control of
all the parameters you don't want to forget in the heat of the
moment. Custom build camera profiles with total control in
advance to ensure the optimum in shooting security.
HNCS – Hasselblad Natural Color Solution – saves time and
secures the job because skin tones or specific product tones
are going to be rendered automatically, accurately and
immediately without any fuss. That can be worth a lot.
True Focus is the pet feature for many fashion
photographers who work fast and by instinct. They don’t
have the time to double check focus for every single split
second shot and neither do they have the time to get it
wrong. True Focus delivers the sharpness in an intuitive
manner, at speed.
IFC – Immediate Focus Confirm – for True Focus users who
have a second to spare and a desire to know the focus is
exactly on target regarding specific areas. Intuitively and
directly displays inspection of captures at 100% pinpointing
the original focus selection.
JPEG & RAW files can be produced simultaneously if you
choose. The JPEG files are not only 1/4 resolution they are
also HNC profiled so you can print straight from a folder for
amazing quality. RAWs are retained of course for your final
masterpieces.
Digital Lens Correction, applied at the file editing stage,
takes a discerning look at any colour aberration, distortion
and light fall off however minor (which is inherent in any
lens, anywhere) and resolves the situation automatically.
All models feature:
• Stainless steel/aluminium camera body
• Access to 12 H system lenses
• Access to most V system lenses by CF Adapter accessory
• Access to all H accessories
• 40 Custom options
• Hasselblad Natural Color Solution
• True Focus
• Digital Lens Correction
• Access to view camera use
• Hasselblad Phocus and Adobe Lightroom
• International Warranty & Service package
50MS & 200MS models also feature:
• Multi-Shot facility
H System lenses and accessories include:
• 24, 28, 35, 50, 80,100,150, 210, 300
• 120 Macro
• 50-110 & 35-90 zooms
• 1.7x converter & Macro converter
• CF adapter (to be able to use V system lenses)
• HTS 1.5 tilt/shift adapter
• GIL (Global Image Locator)
• Battery Adapter for technical camera use
Medium format advantage means:
• Shallow depth of field
• Huge sensors for unbeatable image resolution
• Super smooth color and tone rendition
• Enlargements in breathtaking quality