Filter
Top Products
322
HP Programs
Campaign Central—the marketing tool you’ve been waiting for
Pricing/turnaround time
1
Format Setup fee
2
Per unit fee
2
Timeline
HTML e-mail $249 first 1000 e-mail addresses are free 1 business day
$.05 per e-mail address >1000
6 × 11 postcard $249 $.79 (with postage) or $.44 (bulk) 5–7 business days
Pamphlet $249 $.99 (with postage) or $.68 (bulk) 5–7 business days
e-catalog $499 n/a 5 business days
Literature $129 $.39 1-sided 5–7 business days
$.55 2-sided
$.79 4-sided
1
Pertains to U.S. only. To see Canadian information visit www.hp.com/partners/ca.
2
Visit the Campaign Central website to view current pricing.
What Is Campaign Central?
Campaign Central is an electronic, co-marketing
tool that provides HP partners with an easy and
inexpensive method to launch co-branded email,
direct mail, e-catalog and literature campaigns
promoting HP products and services to customers
(database information will not be shared with HP).
Tools Within the Tool Help Partners Succeed
In addition to the campaign execution elements,
the tool also provides:
• Direct mail list rental services—provided by
Harte Hanks
• Campaign 101—marketing tutorial
• Campaign planner—ROI calculator
• Order status/results—campaign results
feedback mechanism
• What’s new—information about new offers,
content and site features
• Discounted campaigns—details subsidized/
free campaigns
Build a Custom Marketing Campaign
Campaigns include your company logo and
contact information, along with the content
elements you select. You also have the flexibility
to include a custom call to action. The tool utilizes
templates and offers a variety of HP content
categories addressing:
• Products (storage, clients, servers, printing
and imaging, software)
• Programs (trade-in)
• Services (support packs)
• Vertical segments (real estate, public sector)
How to Access Campaign Central
• Enter HP Partner Portal at
www.hp.com/partners/us for U.S. or
www.hp.com/partners/ca for Canada
• Select “Toolkit”
• Select “Campaign Central” under “Promotion
and Advertising”